Weather intelligence, operationalized.
We started WDS because accurate forecasting isn't enough. Every team we worked with needed the same next step — turn the forecast into the decision. That's the product.
We're a weather consulting team with a real product. Our Meteorologists build the forecasts. Our engineers build the software that turns those forecasts into operational calls. Strata AI sits between the two — pulling the signals that matter, translating them into actions, and keeping a Meteorologist in the loop on anything critical.
We work with snow and salt operators who can't afford a missed event, landscapers scheduling crews across regions, sports teams making million-dollar game-day calls, construction managers pouring concrete at the edge of a cure window, and agencies responsible for whole corridors of infrastructure.
The common thread: the weather is only interesting when it changes what you do. That's where we come in.
Forecasting meets engineering.
Henry and Watson founded WDS at the intersection of forecasting and product. Matt helps carry that into day-to-day forecast operations, supported by a broader bench across marketing, software, and client-facing delivery.
With over 40 years of experience, Henry is one of the nation's leading extreme weather experts. He dedicated the majority of his career to forecasting extreme weather while saving lives and property — including over 30 years at AccuWeather. His Weather Madness blog reaches over half a million users, and he has been featured on Fox News, ABC News, MSNBC, and the Discovery Channel.
Watson has sat at the intersection of technology and scale for the last 15 years, honing his craft at iconic companies like YouTube, Uber, and Zeus Living. A Silicon Valley veteran with a Meteorology minor from the University of Colorado, he returned to his early passion for weather intelligence to build the Strata Weather Portal — integrating modern tech with world-class forecasting.
Beyond forecasting, Matt brings with him 17 years of experience in the fire service in the Chicagoland area. Through years of responding to real-world emergencies, Matt understands firsthand how rapidly changing weather and environmental conditions can directly impact operations, safety, staffing, and critical decision-making in the field.